![]() ![]() ![]() ![]() One notable example: In 2019, he hired the actress from the widely criticized “Peloton wife” commercial, shot a video for Aviation Gin that lampooned it, and posted it - all within a few days after the viral ad first aired. Because Reynolds is both the marketer and the client, he’s able to respond to the zeitgeist in real time instead of waiting on layers of corporate approval. “Consumers and audiences are aware they’re being marketed to, so our feeling is to drop the artifice and lean right into it,” he says. Of course, it’s easier to connect when Reynolds has direct access to 57 million followers across Twitter and Instagram, where no one seems to mind seeing the ads despite the fact that posts about his businesses are clearly promotional. “It’s about joy - as corny and silly as that sounds, I think it has real merit and traction, particularly in the year 2021.” “Our philosophy is to bring people together in fun, smart, unexpected ways - and I think alcohol, wireless, lower-tier Welsh football and ad tech all counts as a pretty unexpected grouping,” says Reynolds. His portfolio is eclectic by design and centered on storytelling. Early in the stay at home order this year, Mint Mobile gave out free data to help customers cope with the pandemic. “Showing up is so important and picking up the phone and having skin in the game,” says Reynolds. The Best Maxi Dresses For Partying, Lounging and Everything In Between And Maximum Effort in July merged with advertising software company MNTN. About two years after Reynolds invested as a part owner, Aviation in August 2020 sold to spirits giant Diageo for $335 million (in a deal that could pay out up to $275 million more) in an agreement that saw Reynolds retain an ownership stake. The co-owner of Welsh football team Wrexham. Reynolds, who owns an estimated 25 stake in. The actor-entrepreneur’s ability to share his enthusiasm about businesses including Aviation Gin, Mint Mobile (in which he bought an ownership stake in 2019), Maximum Effort Marketing and Wrexham AFC has proved both effective and lucrative. The Canadian actor is set to rake in over 300m (£248m) after a telecoms firm in the US offered to buy a smaller phone network that he owns a stake in. On Wednesday, Mint Mobile, a mobile phone network known for some of the cheapest prepaid plans in the U.S., was acquired by T-Mobile for 1.35 billion. When it comes to marketing, there may be no one more innovative and dialed in than Ryan Reynolds. The Hollywood Reporter debuts its inaugural list of the top 10 star entrepreneurs of 2021, which also includes Ryan Reynolds, Dwayne Johnson, Sofía Vergara, Kristen Bell, Jennifer Garner and more. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |